Data Analysis Examples

Below are some examples of different data analyses that I regularly run. Naturally, these values are also tied to revenue, so I can’t share that. I also make use of various dashboards - custom-coded ones for my usage and Tableau for team ones. You can see an example on my Customer Intelligence page.

Customer Acquisition

The following data was collected using Google Tag Manager to capture and Google Analytics 4 to process. Graphs were generated in Sheets.

MailChimp performance

Below are graphs of the email opening rate over a timeframe. The data was collected using a custom script to extract information from the MailChimp API. Other analyses were also run to investigate each campaign's sales performance by time, click-through rate by time, and AB-test results (email subject line, email headers, content type, etc.).

Financials

Of course, I can’t share examples of financial data analyses. I collect the data from Google Tag Manager, Google Analytics 4, Google Search Console, Amplitude, Google Ads, Reddit Ads, Meta Ads, and Amazon Ads. Standard reports I generate include:

Bottom-line

  • Revenue

  • Ad Spend

  • Return on Ad Spend (ROAS)

Traffic

  • Web Traffic

  • Cost per visitor

  • Sign-ups

Engagement

  • Sign-ups

  • Cost per sign-up

  • Free Trials

  • Cost per Free Trial

Ads

  • Cost per Click (CPC)

  • Click-Through Rate (CTR)

  • Cost per Engagement (CPE)

  • Cost per Mille (CPM)